Personal Profile
Visionary and entrepreneurial brand marketing leader with over a decade of experience driving brand growth across fintech, media, sport, entertainment, healthcare and creative industries.
Experienced at blending culture, content, community and commerce to build resonant brands that connect deeply with diverse audiences. Proven expertise in brand strategy, storytelling and campaigns, with a track record of leading high-performing teams and scaling ventures from startup to multi-million valuations. Passionate about leveraging data-driven insights and cultural narratives to create meaningful, modern brand experiences.
Core Competencies
- Brand Strategy & Marketing Leadership: Expertise in developing and executing comprehensive brand strategies that drive growth, engagement and market differentiation.
- Content Creation & Storytelling: Skilled in crafting compelling narratives across digital channels, from social media to experiential marketing.
- Team Leadership & Development: Experienced in building and mentoring high-performing, cross-functional teams to achieve brand and business objectives.
- Culture-Driven Branding: Expert at infusing cultural insights into brand marketing to build and nurture authentic connections with diverse audiences.
- Data-Driven Insights & Performance Optimisation: Strong analytical skills to interpret market trends, consumer behaviour and performance metrics to refine brand strategies.
- Strategic Partnerships & Brand Growth: Proficient in identifying and securing partnerships that amplify brand reach and maintain long-term growth.
Recent Role: Head of Brand Marketing at Kuda
- Spearheaded the brand marketing strategy to elevate brand positioning and awareness across Nigeria and the UK.
- Developed go-to-market strategies for new product launches, ensuring consistent brand messaging and market differentiation.
- Oversaw integrated marketing campaigns, content creation, social media and experiential events to enhance brand equity.
- Collaborated with creative and product teams to produce engaging, culturally resonant content that strengthens brand narrative.
- Led and mentored a multidisciplinary marketing team, driving innovation and strategic thinking.
About Kuda
Currently valued at over $500m, Kuda is a full-service, digital-led bank with a mission to make banking more accessible, affordable and rewarding for every African on the planet. The bank provides full banking services through its suite of apps for Android phones, iPhones and the web, allowing anyone with internet access to operate a spending account, access instant credit, save money automatically and earn annual interest without the burden of traditional bank charges.